Roxana Bacian Coaching

Executive Coaching for
Teams and Leaders
Navigating complex change sustainably
Roxana Bacian ACC
Executive Team and Leadership Coach
Associate Certified Coach with ICF

“Roxana has been a fantastic organisational coach for our team
as well as coaching individual team members.
She has helped us navigate
a time of significant organisational change and we have come out
of the other side a more cohesive team with stronger shared sense of -
and processes for - working together.”
- Mark Walton,
Founder and Prev Executive Director,
Shared Assets
Bringing a total of 13 yrs experience (7yrs in design and 6 yrs in coaching) I've worked closely alongside leaders and teams putting in the effort to shift behaviours, systems and cultures. I've seen how coaching can be a powerful catalyst for these shifts. Over the years my work and impact has spanned the following disciplines:
Design/Systems Thinking:
Highlight: Co-designed the re-design of Care Information Scotland, the national information provider for carers in Scotland; as a Lead Designer at Snook, now NEC Digital; in collaboration with Valerie Carr & Scottish Government.
Organisational Development:
Highlight: Supported Shared Assets (CIC in UK) to design new operational processes and cultural practices as they shifted governance models from a hierarchical to a flat structure; in collaboration with NEON and Carrie Magee.
Wellbeing in Leadership:
Highlight: Helped increase headteachers' confidence in their ability to sustain the wellbeing of their teams by 43%; in collaboration with Know You More.
Publications
Listen to podcasts I've been on and read articles
and coaching weeknotes I've published:

Conscious Leadership
with The Breakout Room,
Tim Mart, Know You More
Jan 2024
Talking on leadership that brings people together.
Coaching Weeknotes
by Roxana Bacian Coaching
Started 2021
Exploring the intersection of inner growth, coaching and organisational change-work.

Team Coaching Insights - Articles
by Roxana Bacian Coaching
Autumn 2025
Insights drawn from on the ground work with teams and colleagues.
Why Work With Me
Coaching Impact and ROI for your leadership and team
Leadership Coaching:
I want to work towards a world where truly owning and making our visions for the world a reality is possible for everyone. I believe that coaching can support people to unearth latent potential, break limiting beliefs, reclaim authority and joy in order to contribute to bettering the world.
Team Coaching:
I want to work towards a world in which team members know how to learn, listen and collaborate. A world in which we prioritise being there for our colleagues, whilst taking care of our own wellbeing. So that together we can shape the world we want.
How I do this:
In leadership, I do this by helping leaders be honest with themselves about what is going on, learn to further stretch their belief in their power to influence their organisations and take the actions required to bring their unique contribution to the team’s purpose.
In team coaching, I help teams build the skills they require to find their way forward through difficult times, hold onto their collective purpose in the face of challenges and learn to identify, mark and celebrate progress in the pursuit of complex and multi-stakeholder endeavours.
Methodology:
My coaching methodology rests on three main pillars: partnership with the client/team, invitations towards the client/team’s next level of growth and marking and celebration of their progress. I am trained in a variety of coaching models and follow the ICF coaching code of ethics. I bring work experience of employing traditional service design tools from previous work with NEC Digital, organisational development tools and radical anti-oppression and liberatory tools from previous work with NEON.
Approach to Change:
I hold a developmental and process-oriented stance to working in coaching.
This means that I work at greater emotional depth to enable greater degrees of change in behaviour and outlook. The work itself still revolves around outcomes,
as this is inherent to making change happen. This way of working is supported by my personal work in psychotherapy and attending recognised and ongoing CPD.

Executive Team Coaching
Coaching Programmes for Teams
About your team:
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Small to medium organisation undergoing complex changes, whether to do with operational processes, team dynamics or shifts in governance and strategy;
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You need to make highly ethically-complex decisions under multi-layered pressure;
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You see the relational and moral development of your team as core to solution-finding.
How I Can Support:
Over the last six years, I’ve honed a coaching process that supports teams to undergo profound growth in their team development and as a result come out of a coaching session or programme with actionable steps and a roadmap to sustainable momentum.
I do this by helping teams listen for the thing they can’t hear when they operate within the fray of the day-to-day. This listening might point them to an organisational value that has been side-lined, an unexpected direction that is emerging, a new awareness of the wider context in which the organisation operates or a conversation that hasn't happened.
Once this field of listening has been created, everything becomes possible. And teams come out re-connected to their collective purpose and with increased ability to take effective steps towards responding to their current challenges and preparing for future ones.
Previous Success:
“Roxana has been a fantastic organisational coach for our team as well as coaching individual team members. She has helped us navigate a time of significant organisational change and we have come out of the other side a more cohesive team with a stronger shared sense of - and processes for - working together.”
- Mark Walton, Founder and Prev Executive Director, Shared Assets
Find a case study of this work in the team coaching programme info document below and book a free call to meet each other and explore working together.
Executive 1-2-1 Coaching
Coaching Sessions & Programmes for Leaders
About you:
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You are a C-suite or senior management leader looking to better serve your team as your organisation is looking to respond to current external and internal pressures;
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You have already done some of this thinking yourself but need a neutral source of support where you can be honest about uncertainties and challenges you are facing;
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You see you moral and psychological develpopment as core to solution-finding.
How I Can Support:
Over the last six years, I’ve honed a coaching process that supports leaders to undergo profound growth in their inner development and as a result come out of a coaching session or programme with actionable steps and a roadmap to sustainable momentum.
I do this by helping leaders listen for the thing they can’t hear when they operate within the fray of the day-to-day. This listening might point them to an organisational value that has been side-lined, an unexpected direction that is emerging, a new awareness of the wider context in which the organisation operates or a conversation that hasn't happened.
Once this field of listening has been created, everything becomes possible. And leaders come out re-connected to their teams and with increased ability to take effective steps towards responding to their current challenges and preparing for future ones.
Previous Success:
Pippa was moving into a senior role in a new part of the social impact sector. She was looking for a space to unpack her insecurities about returning to a leadership role as well as looking critically at the position of power that came with being a funder.
“Roxana helped me to identify the issues I needed to consider, how I could make progress in my thinking and how I would know I had reached clarity on an issue. I’d recommend her for anyone who wants to take a step away from their day-to-day life and find a way to move their thinking forward."
- Pippa Smith, Head of a Grantmaking Foundation”
Credentials
The experience, skills and presence I bring to this work are shaped by the relationships I’ve been blessed with, the people who aren’t afraid to keep growing. They include my therapist, supervisor, coaching colleagues and most of all, the clients and teams I work with; who are brave to cross the bridge of their lives and that of their organisations.
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> 180hrs of ongoing live coaching CPD and 250 coaching sessions (1-2-1 and team);
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7 years designing visuals, programmes and services with Shift Design, Snook, FutureGov and with clients such as Forum for The Future and Dot Everyone;
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2.5 years organisational and team coaching with civil society and not-for-profit teams; as an Associate with New Economy Organisers Network;
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1.5 years facilitating and training coaches with Simply Coaching and 3.5 years supervising coaches as a volunteer supervisor with MOE Foundation;
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6 months coaching headteachers in Scotland supporting them to sustain their wellbeing and that of their teams; as an associate with Know You More;
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6 years leadership, career and wellbeing coaching with social entrepreneurs, creative freelancers, designers, climate specialists, researchers, creative arts practitioners, curators, consultants, heads of grant-making foundations and directors of charities;
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8.5 years of weekly psychotherapy identifying unhelpful patterns of behaviours, finding alternative responses, increasing relational skills and emotional regulation;

